Where agriculture & environment meet for an open dialogue

FFA2021 Solutions week

Striking the right chord to support nature-friendly farming

Date: Tuesday, March 9, 2021    Time: 10:30 - 12:00 CET

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A virtual event on innovative solutions to reward farmers who deliver results on the ground.

Markets fail, policies fail, farmers do not have the right incentives and nature pays the price. What can we do to change matters?

In this workshop, we will showcase two successful examples where WWF has partnered with leading companies to try new solutions.

What were we aiming to achieve and how did we overcome the bottlenecks? Join this workshop to learn and discuss with the key actors developing these projects, from farm to fork.

Confirmed speakers (in alphabetical order)



Pierre Bascou
Director Sustainability and income support Directorate, DG Agriculture and Rural Development, European Commission
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Marina Beermann
Director of Cooperation, WWF
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Jeen Nijboer
Food and Agri project manager, Rabobank Nederland
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Humberto Delgado Rosa
Director for Natural Capital, DG Environment, European Commission
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Jabier Ruiz
Senior Policy Officer, Agriculture & Sustainable Food Systems, European Policy Office of WWF
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Pierre Bascou, Director Sustainability and income support Directorate, DG Agriculture and Rural Development, European Commission

Pierre Bascou is the Director for Sustainability and income support, DG Agriculture and Rural Development, European Commission. Between 2010 and 2014 he was Head of the Unit responsible for Agricultural Policy Analysis and Perspectives. From 2003 until 2009 he was heading the Unit in charge of the economic analysis of EU agriculture for the conception, the management and the evaluation of the Common Agricultural Policy. He received his PhD in Agricultural Economics (1989) from the Imperial College London, UK) and “Ingénieur” in agronomy from ESA Toulouse in 1986.
Marina Beermann, Director of Cooperation, WWF

Dr. Marina Beermann has been leading WWF Germany’s strategic partnership with Germany's largest food retailer EDEKA since 2016. She is also a lecturer at the Fresenius University in the Masters programme ‘Sustainable Marketing & Leadership’, and is contributing to the development of the EU’s Farm to Fork Code of Conduct for Responsible Business and Marketing Practices. Marina studied Ecological Economics at the Carl von Ossietzky University in Oldenburg, Socio-Economics at the Research Institute for Organic Agriculture in Frick / Switzerland and received her doctorate on the ‘Development of Entrepreneurial Resilience’.

More information
Twitter – @Doktor_Beer
Website - www.wwf.de
Jeen Nijboer, Food and Agri project manager, Rabobank Nederland

Jeen Nijboer is Food and Agri project manager at Rabobank Nederland. He started his career at Rabobank almost 20 years ago and has a strong affinity with the agricultural sector, given that he grew up on a dairy farm. He is involved in sustainability projects for the primary agricultural sectors. In this context, work is being done on the development of a biodiversitymonitor in collaboration with parties in the chain and WWF and the Open Soil Index.

In addition, the development of the use of data into information for decision support for farmers is part of the work. Rabobank has three important pillars, namely access to finance, access to networks and access to knowledge. With the Global Farmers platform, Rabobank wants to give its agricultural customers worldwide substance to these pillars. This will contribute to a need from our customers to be able to further develop entrepreneurship to contribute to the global food issue: Growing a better world together.
Humberto Delgado Rosa, Director for Natural Capital, DG Environment, European Commission

Humberto Delgado Rosa is the Director for Natural Capital, DG Environment, European Commission. Previously he was Director for Mainstreaming Adaptation and Low Carbon Technology in DG Climate Action. He is experienced in European and international environmental policy, particularly in biodiversity and climate change issues. He served as Secretary of State for the Environment of the Portuguese Government from March 2005 to June 2011. Between 1995 and 2002 he was an advisor for environmental matters to the Prime-Minister of Portugal. He holds a PhD in Evolutionary Biology. H. Delgado Rosa was born in Lisbon in 1960.
Jabier Ruiz, Senior Policy Officer, Agriculture & Sustainable Food Systems, European Policy Office of WWF

Jabier Ruiz is Senior Policy Officer, Agriculture & Sustainable Food Systems, at the European Policy Office of WWF. Originally from the Basque Country and now based in Belgium, over the last few years he has been following closely the political debates on the Common Agricultural Policy, as well as the CAP implementation in the different Member States. Jabier has a university background in Forest Ecology and Engineering and has specialised throughout his PhD and career in the interactions between farming and environmental conservation.


Lena Schaller
Senior Scientist, Institute of Agricultural and Forestry Economics at the University of Natural Resources and Life Sciences Vienna
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Jessica Sinclair Taylor
Head of Policy and Media, Feedback
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Lena Schaller, Senior Scientist, Institute of Agricultural and Forestry Economics at the University of Natural Resources and Life Sciences Vienna

Dr. Lena Schaller is Senior Scientist at the Institute of Agricultural and Forestry Economics at the University of Natural Resources and Life Sciences Vienna (BOKU). In the last 10 years she has been focusing her research particularly on the provision of public goods and ecosystem services from agriculture, and is BOKU’s principal investigator in the H2020 project CONSOLE on innovative contract solutions for the delivery of agri-environmental-climate public goods by EU agriculture and forestry. In the recently started H2020 project SHOWCASE, Lena is one of the PIs leading the work package on incentives to promote biodiversity and ecosystem services in agricultural landscapes. Lena studied agricultural sciences at the Technical University of Munich and received her Doctorate in Agricultural Economics on the topic of climate-friendly agricultural peatland management in Germany.
Jessica Sinclair Taylor, Head of Policy and Media, Feedback

Jessica Sinclair Taylor is Head of Policy and Media at Feedback, an environmental campaign group that aims to regenerate nature by transforming the food system. Jessica leads Feedback campaigns on food waste, sustainable diets and land use, including corporate engagement such as Feedback’s food waste and ‘less and better’ meat retailer rankings. Previously she worked in international development at the Overseas Development Institute and for social justice organisation the Child Poverty Action Group.

Agenda


Tuesday, March 9, 2021 - 10:30 - 12:00 CET

  • 10:30 Welcome and introduction

  • 10:35 The Zitrus project: sourcing oranges marketed in Germany from sustainable farms in southern Spain.

  • 10:50 Reactions and Q&A.

  • 11:15 The Dutch Biodiversity monitor: using key farm performance indicators to obtain rewards from the private and public sectors.

  • 11:30 Reactions and Q&A.

  • 11:55 Closing remarks.