Online event

Farm to Fork Strategy: building a sustainable EU Food system framework: share responsibility equally

Date: Tuesday, March 16, 2021    Time: 10:30 - 12:30 CET

Click here to watch this and other events on replay.

The Farm to Fork Strategy will help shape farms in Europe in such a way that they respond to the consumers and environmental expectations, while still the farming business. Is the current Farm to Fork strategy proposal going to succeed to bridge the gap between consumers and farmers? Will the intermediate actors of the supply chain also be bound by commitments, or will voluntary action remain paramount?

Confirmed Speakers (in alphabetical order) - more details to follow

Claire Bury
Deputy Director-General, DG Health and Food Safety, European Commission
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Jeroen Candel
Assistant Professor, Wageningen University
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Maria do Céu Antunes
Minister of Agriculture, Republic of Portugal
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Florence Jeantet
Managing Director, One Planet Business for Biodiversity (OP2B)
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Roman Leshchenko
Minister of Agrarian Policy and Food, Ukraine
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Claire Bury, Deputy Director-General, DG Health and Food Safety, European Commission

Claire Bury is currently Deputy Director-General in DG Health and Food Safety with responsibility for food safety and sustainability. She is also a Visiting Professor at the College of Europe in Bruges.

She was previously Deputy Director-General for the Digital Single Market in DG Communications Networks, Content and Technology and Director of Modernisation of the Single Market in Directorate General Internal Market, Industry, Entrepreneurship and SMEs.

Before that, she was Head of Unit for Company Law, Corporate Governance and Financial Crime in Directorate General Internal Market and Services, and Deputy Head of Cabinet to Internal Market Commissioners Charlie McCreevy and Frits Bolkestein.

An English barrister by training, she worked in the Commission's Legal Service and, before coming to Brussels, in the UK Foreign and Commonwealth Office.

More information
Website –
Twitter – @Food_EU
Jeroen Candel , Assistant Professor, Wageningen University

Dr. Jeroen Candel works as assistant professor in food and agricultural policy at Wageningen University, the Netherlands. In his research, he studies how governments, from local to EU level, can support a transition towards a more sustainable food system. In his most recent publications, he has reflected on the ground-breaking potential of the EU’s Farm to Fork Strategy and provided recommendations for improvements of the Common Agricultural Policy. Moreover, he was one of the authors of the SAPEA-report ‘A Sustainable Food System for the European Union’.

Apart from his academic duties, Dr. Candel closely engages with policymakers and stakeholders to provide suggestions for improved food governance. He is a member of the Dutch Council on Animal Affairs and the supervisory board of the foundation Transitiecoalitie Voedsel (‘the Food transition Coalition’). Together with researchers from Oxford University and the Swedish University of Agricultural Sciences he has set up the new platform Table, which seeks to facilitate informed discussions about how the food system can become sustainable, resilient, just, and ultimately “good”.

More information
Website –
Twitter – @JeroenCandel
LinkedIn – jeroen-candel-08265229
Maria do Céu Antunes, Minister of Agriculture, Republic of Portugal

Maria do Céu Antunes was born in 1970 in Abrantes. She holds a degree in Biochemistry from the Faculty of Science and Technology of the University of Coimbra and a postgraduate degree in Quality Management and Food Safety from the Egas Moniz School of Health Sciences.

She was Secretary of State for Regional Development from February to October 2019. She was Mayor of Abrantes for 9 years and since 2013 has chaired the Council of the Médio Tejo Intermunicipal Community. She was a member of the Economic and Social Council, and of the Council of European Communities and Regions at the Standing Committee for Equality of Women and Men in Local Life.
She was a member of the Monitoring Committee of the Regional Operational Programme of the Centro Region - Centro 2020, and of the Executive Committee of the Regional Tourism Authority of the Centro de Portugal Region, while also chairing the board of TecParques - Portuguese Association of Science and Technology Parks.

She has received the following awards: Most Family-Friendly Local Authority, Equal Lives Municipal Award, The Tesla Sustainable Leadership Award - Leadership category, Women of the Decade in Public Life Award - All Ladies League.
Florence Jeantet , Managing Director, One Planet Business for Biodiversity (OP2B)

As the Senior Vice President for the Danone 2025 Health Mission, Florence Jeantet is exploring the new frontiers of sustainable development and innovation while developing a long-term vision. She is currently focused on the “”One planet, One health”” project that aims to tackle a major global challenge: the essential transformation of the current food model. She holds a Master’s degree in food science from the Polytech University of Montpellier. She developed her experience and knowledge in the food industry first at Unilever from technical manager to Director of the Research and Development Innovation Centre. Today she is the Managing Director of the OP2B Coalition and strives to improve the global understanding of the food industry she is fascinated from.

More information
Website – OP2B Platform
Twitter – @FlorenceJeantet
Roman Leshchenko, Minister of Agrarian Policy and Food, Ukraine

Roman Leshchenko is acting Minister of Agrarian Policy and Food of Ukraine.

He has extensive experience in legal support of international companies’ investments, M&A and financial support in agriculture. Mr. Leshchenko has over five years experience of managing a 15,000 hectare farm as CEO and owner.

In 2020 Mr. Leshchenko continued his career as Head of State Service of Ukraine on Geodesy and Cadaster and as advisor of the President of Ukraine on Land Reform.

Roman earned his master’s degree in Law and PhD in Finance Law from Kyiv National State University.

Samuel Masse
President, CEJA
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Marco Pierani
Director Public Affairs and Media Relation at Euroconsumers
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Janez Potočnik
Chair FFA2021 and Chairman RISE Foundation
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Samuel Masse , President, CEJA

Samuel is a winegrower from Southern France. He works with his brother on what was once their grandparents’ farm and has 20 hectares of organic vines in “PDO Languedoc” and “PGI Pays d’Oc”.

Samuel studied viticulture and oenology and did internships in the USA on vineyard management. He got involved in Jeunes Agriculteurs (JA), the French young farmers’ organisation, as Secretary General and then President of JA Hérault, and Treasurer of JA Languedoc Roussillon. In 2018, he joined the national Board of JA in charge of European and international issues, the food chain and quality labels.

In 2019, he was elected Vice-President of CEJA and is since January 2021 the current President of the organisation.

More information
Website –
Twitter – @MasseSamuel1
Facebook – cejayoungfarmers
LinkedIn - ceja-european-council-of-young-farmers
Marco Pierani , Director Public Affairs and Media Relation at Euroconsumers

Graduated in Law at the University of Bologna (IT), LL.M. in European Business Law at the University of Nijmegen (NL). Formerly a lawyer at the Milan Bar, for 20 years Marco has been dealing full-time with consumer protection, first in Altroconsumo, the most representative Italian consumers organization, as Head of External Relations and, more recently, from 2016 as Director of Public Affairs & Media Relations and Executive Board Member at Euroconsumers, the world’s leading consumer cluster in terms of innovative information, personalized services and defense of consumer’s rights, gathering five national consumer organizations, Test-Aankoop/Test-Achats (Belgium), Altroconsumo (Italy), DECOProteste (Portugal), OCU (Spain), Proteste (Brazil) and giving voice to a total of more than 1.5 million people. We work closely together with Consumers International to ensure consumers are safe, that markets are fair and benefit from honest relations with businesses and authorities. Our European member groups are also part of the umbrella network of BEUC, the European Consumer Organisation. Together we advocate for EU policies that benefit consumers in their daily lives.

Marco is a communication and policy expert, a passionate user of the Internet and, above all, he believes in innovation as a lever for social, economic and democratic development.

More information
Website –
Twitter – @pierani
Twitter – @euroconsumers
LinkedIn – @pierani
LinkedIn – @company/euroconsumers
Janez Potočnik, Chair FFA2021 and Chairman RISE Foundation

Dr Janez Potočnik graduated from the Faculty of Economics at the University of Ljubljana, Slovenia. After a successful career starting in 1989 in Slovenia as a researcher at the Institute of Economic Research, Director of the Institute of Macroeconomic Analysis and Development (1994), he was appointed Head of the Negotiating Team for the Accession of Slovenia to the EU (1998). He was also Director of Government Office for European Affairs (2000), Minister Councillor at the Office of the Prime Minister (2001) and Minister responsible for European Affairs (2002). In 2004 he joined the European Commission, first as "shadow Commissioner for Enlargement and then as Commissioner responsible for Science and Research. In 2010 Dr Potočnik became Commissioner for Environment. His term ended in November 2014 and he was appointed as a Co-Chair of UN Environment International Resource Panel and was also appointed as a Chairman of The Forum for the Future of Agriculture and RISE Foundation and a Member of the European Policy Centre's Advisory Council. From April 2016 he is also the Partner in SYSTEMIQ.

More information
Twitter – @JanezPotocnik22
Facebook – potocnikjanez
LinkedIn - janez-potocnik-872470a7

Moderators (in alphabetical order)

Charlotte Smith
Journalist and broadcaster
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Mark Titterington
Senior Adviser, Strategy & Partnerships, Forum for the Future of Agriculture
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Charlotte Smith, Journalist and broadcaster

Charlotte smith is a British TV and radio presenter who has been covering food, Farming and rural affairs for more than two decades.
Mark Titterington, Senior Adviser, Strategy & Partnerships, Forum for the Future of Agriculture

Mark has enjoyed a long career in the agri-food sector having previously worked at the United Nations and for Syngenta where he held a number of senior leadership positions in corporate affairs and business sustainability in the EAME region and globally. After leaving Syngenta in 2017, Mark became Chief Executive of EngineeringUK, a not-for-profit organisation dedicated to inspiring and nurturing STEM skills in young people.

Mark is a co-founder and senior adviser to the Forum for the Future of Agriculture and a Senior Fellow at the Transatlantic Policy Network. He is also the current Head of Marketing and Public Affairs for Indigo Agriculture Europe GmbH.


Tuesday, March 16, 2021 - 10:30 - 12:30 CET

  • Welcome: Mark Titterington, Senior Adviser, Strategy & Partnerships, FFA

  • Opening: Janez Potočnik, Chair FFA2021 and Chairman RISE Foundation

  • Keynote: Claire Bury, Deputy Director-General, DG Health and Food Safety, European Commission

  • Renewal of Ukraine’s food and agriculture system: Roman Leshchenko, Minister of Agrarian Policy and Food, Ukraine

  • Moderated discussion

  • Claire Bury, Deputy Director-General, DG Health and Food Safety, European Commission

  • Jeroen Candel, Assistant Professor, Wageningen University

  • Florence Jeantet, Managing Director, One Planet Business for Biodiversity (OP2B)

  • Samuel Masse, President, CEJA

  • Marco Pierani, Director Public Affairs and Media Relation at Euroconsumers

  • Closing address: Maria do Ceu Antunes, Minister of Agriculture

  • Moderator: Charlotte Smith, journalist & broadcaster