FFA2020 Online Live N°2: Rewarding sustainability in the food system

Following the outbreak of the COVID-19 pandemic and the subsequent cancellation of the 2020 flagship event in Brussels, the Forum aims to focus on delivering relevant content throughout 2020 including regional online live events and podcasts.

Below you can find details of our second online live event which was held on Monday, October 26, 2020.

FFA2020 Online Live image

To watch videos of the Regional Online Live No.2 click here
To read the opening speech from Janez Potočnik click here
To view the final Mentimeter poll results click here
To read a summary of the event click here

Rewarding sustainability in the food system
Monday, October 26, 2020 l 3:00pm - 5:45pm CET

The future of our food systems relies on two interdependent demands, that of the adaptation and reinvention of food chain business models, and the provision of farming methods which actively combat climate change and support biodiversity. The FFA Online Live Event on October 26 delved into rewarding sustainability in the food system through price mechanisms.

During the first session, we discussed sustainable business models: paying for the transition, asking what new farming models are available for farmers to deliver profitable and climate neutral business. How will this transition be paid for, and are these models scalable enough to effect genuine change?

The second session focused on rewarding agriculture’s potential solutions for climate change and biodiversity. How can and should food chain actors be rewarded for setting aside land and resources in order to aid in the fight against climate change and promote biodiversity? How can the state and the market develop (new) incentives and rewards? Who will provide them, and how does that impact the price of food?

To give everyone a chance to interact further with our speakers, we offered dedicated Q&A sessions using questions that the audience posted in their registration form or in the live chat.

Don't forget to share this online event with anyone you know who is interested in creating a sustainable food system.

Confirmed speakers, panellists and moderator (in alphabetical order)

Jennifer Baker
EU Policy Journalist (FFA2020 Online Moderator)
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Eduardo Cuoco
Director, IFOAM Organics Europe
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Dr John Gilliland OBE
Director of Agriculture and Sustainability, Devenish
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Tassos Haniotis
Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
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Marjon Krol
Senior Project Manager Market and Food Chains at ZLTO
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Jennifer Baker, EU Policy Journalist (FFA2020 Online Moderator)

Better known as Brusselsgeek, Jennifer has been a journalist in print, radio and television for 20 years, the last 10+ specialising in EU policy. Regularly listed as one of the top influencers in the EU bubble, Jennifer was awarded #1 Tech Influencer 2019 by ZN, was listed by Politico as one of the Top 20 Women Shaping Brussels in 2017, and was named by Onalytica as one of the world's Top 100 Influencers on Data Security 2016. She regularly features as an EU expert on BBC radio, Euronews, SkyNews and others, and hosts Brussels’ must-watch weekly roundup show TOTW for Euractiv.

More information
Website – www.brusselsgeek.com
Twitter – @Brusselsgeek
Eduardo Cuoco, Director, IFOAM Organics Europe

Eduardo Cuoco was born in Naples (Italy) where he studied and successfully completed his MSc in Food Science and Technologies. Successively, he gained a PhD at the Polytechnic University of Marche (IT) and an executive master on Block-chain Technologies: Business Innovation and Application at MIT Sloan (US).

He has been involved in organic farming since 1998. During the first career phase (1998/2008), he focused on the regional and national development of the organic policies in Italy, regarding rural development plans, promotional and certification schemes. Furthermore, he also promoted the organic industry in Italy as an innovation broker. Since 2008 he is contributing and serving the European organic sector as staff member of IFOAM Organics Europe where in 2016 he was appointed as Director.

Further, Eduardo is involved in the establishment and management of the European Technology Platform "TP Organics" (as Head of the Secretariat) and he is participating in different expert groups such as the Agriculture Knowledge and Innovation Systems (AKIS-SCAR) and the Euro-Mediterranean Expert Group (EMEG).

More information
Website – www.organicseurope.bio
Twitter – @EduardoCuoco
LinkedIn – organicseurope
Dr John Gilliland OBE, Director of Agriculture and Sustainability, Devenish

John Gilliland, is Director of Global Agriculture and Sustainability at Devenish, an innovative livestock nutrition company which creates complete solutions, improving animal, human and environmental health, simultaneously. John Gilliland is highly respected and recognised as an excellent leader and communicator across the breadth of the Agri Food and Sustainable Land Management Sectors. He has been an award-winning farmer in Ireland, President of the Ulster Farmers Union; a Non Executive Director of SRUC, and an Energy Regulator in N. Ireland; while at the same time, he has been a policy adviser for Devolved, National and European Governments on Biotechnology, Climate Change and Sustainability.

More information
Website – www.devenishnutrition.com
Twitter – @DevenishNutri
LinkedIn – devenish-nutrition
Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission

Tassos Haniotis is the Director of Strategy, Simplification and Policy Analysis in the Directorate General for Agriculture of the European Commission.

He previously held posts as Head of Unit in the Agricultural Policy Analysis and Perspectives unit and the Agricultural Trade Policy Analysis unit in the same Directorate General, as Member and subsequently Deputy Head of the Cabinet of former European Commissioner for Agriculture Franz Fischler (with respective responsibilities the preparation of the 2003 reform of the Common Agricultural Policy, and the agricultural chapter of the Doha WTO Round and the EU-Mercosur negotiations), and as the Agricultural Counsellor of the European Commission’s Delegation in the United States.

He holds Ph.D. and M.S. degrees in Agricultural Economics from the University of Georgia, USA, and a B.A. in Economics from the Athens University of Economics and Business, in his native Greece. Before joining the European Commission, he spent six months as a visiting Fellow at the Centre for European Agricultural Studies, Wye College, University of London, focusing on EU-US agricultural trade relations in the Uruguay Round of GATT negotiations. He is currently a member of the International Agricultural Trade Research Consortium Executive Committee.

More information
Twitter – @TassosHaniotis
Marjon Krol, Senior Project Manager Market and Food Chains at ZLTO

Marjon Krol was born on a dairy farm in the South of the Netherlands. After a few years of working in international development cooperation, she has now been working for 20 years in the Southern Agricultural and Horticultural Organisation (ZLTO): an association of farmers in the South of the Netherlands. It is her mission to make our food system more sustainable and to help farmers take steps in that direction by connecting farmers with important developments in market and society, such as growing (urban) populations, the need to address climate change, to reduce food losses and to improve our soils.

She has led various projects in the field of organic agriculture, short food supply chains and multifunctional agriculture, at national and EU level. Currently she is leading 2 major European projects on reducing food losses on the farm (the Food Heroes project) and on the development of revenue models for carbon sequestration in agricultural soils (the Carbon Farming project). She is also involved in projects related to the protein shift and the development and implementation of the Biodiversity Monitor in dairy farming in the Netherlands.

She represents the Dutch Farmers Organisation LTO Netherlands in the Dutch Sustainable Food Alliance where national organizations of Food Manufacturers, Retailers, Caterers, Horeca and Companies in animal feed collaborate to increase sustainable food chains.

Marjon has a Masters’ Degree in International Land and Water Management at Wageningen University.

More information
Website – www.zlto.nl
Facebook – @marjon.krol.5
Twitter – @MarjonKrol
LinkedIn – marjon-krol-b6223314

Ben O'Brien
Director – Europe, Beef + Lamb New Zealand
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Janez Potočnik
Chair FFA2020 and Chairman RISE Foundation
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Bas Rüter
Global Head Sustainability, Rabobank
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Ulrike Sapiro
Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company
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Ben O'Brien, Director – Europe, Beef + Lamb New Zealand

Ben has had a long and varied involvement in the New Zealand meat industry having been responsible for activities in Research and Development, Technical Policy, Environmental Policy, Market Access and Advocacy.

Currently he manages interactions between the New Zealand Meat Board/Beef + Lamb New Zealand and European (including UK) farmer groups and regulators.

He also has involvement on the International Meat Secretariat’s Sustainability and Animal Care Committees, the International Beef Alliance, the FAO Livestock Environmental Assessment and Performance Partnership (FAO) steering committee, the UECBV Footprint Category Rules Technical Committee and is overseeing Lifecycle Analysis work on sheepmeat and beef production in New Zealand.

More information
Twitter – @NZMeatBruss
Website – www.beeflambnz.com
Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation

Dr Janez Potočnik graduated from the Faculty of Economics at the University of Ljubljana, Slovenia. After a successful career starting in 1989 in Slovenia as a researcher at the Institute of Economic Research, Director of the Institute of Macroeconomic Analysis and Development (1994), he was appointed Head of the Negotiating Team for the Accession of Slovenia to the EU (1998). He was also Director of Government Office for European Affairs (2000), Minister Councillor at the Office of the Prime Minister (2001) and Minister responsible for European Affairs (2002). In 2004 he joined the European Commission, first as "shadow Commissioner for Enlargement and then as Commissioner responsible for Science and Research. In 2010 Dr Potočnik became Commissioner for Environment. His term ended in November 2014 and he was appointed as a Co-Chair of UN Environment International Resource Panel and was also appointed as a Chairman of The Forum for the Future of Agriculture and RISE Foundation and a Member of the European Policy Centre's Advisory Council. From April 2016 he is also the Partner in SYSTEMIQ.

More information
Twitter – @JanezPotocnik22
Facebook – potocnikjanez
LinkedIn - janez-potocnik-872470a7
Bas Rüter, Global Head Sustainability, Rabobank

Bas Rüter is Global Head Sustainability at Rabobank since March 2012. He is responsible for the sustainability strategy, the sustainability policy framework, reporting and sustainable business development within Rabobank Group. As part of his function he is also responsible for the partnerships with WWF, initiated the 1 bln USD pledge for forest protection and sustainable agriculture (AGRI3 fund), acts as chair of the finance working group of the Climate Smart Agriculture program of the WBCSD, member of Rabobanks’ Ethics Committee, chairman of the supervisory Board of Dutch Greentech Fund and SHIFT Invest, chairman of the jury of the Rabobank Sustainable Innovation awards and chairman of the supervisory board of Rabo Groenbank. He is also member of the board of TKI Agri & Food and the Strategic Advisory Council for Circular Economy and the Environment of TNO.

Before joining Rabobank he worked 17 years for Triodos Bank, during the last seven years as managing director of Triodos Investment Management.
Bas holds a Master of Science degree in biology of Wageningen University.

Bas is married and has two children. Next to his paid work he serves as chairman of Bionext and Stichting Eko- keurmerk and as supervisory board member of Milieu Centraal and the Deltaplan Biodiversity.

More information
Website – www.rabobank.com
Twitter – @RuterBas
LinkedIn – bas-rüter-b2809b4
Ulrike Sapiro, Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company

Ulrike Sapiro leads global strategies, system governance and external engagement for Water Stewardship and Sustainable Agriculture at The Coca-Cola Company. Prior to this role, Ulrike lead environment and social sustainability at The Company’s Western Europe and the Europe, Middle East & Africa region. Before joining Coca-Cola, Ulrike worked at RWE Thames Water, an international water operator.

Ulrike is currently serving on the Steering Board of the ‘2030Water Resources Group’, the Supervisory Board of ‘Wetlands International’ and the Board of Trustees for ‘Water and Sanitation for the Urban Poor’ (WSUP).

More information
Website – www.coca-colacompany.com
Twitter – @ulrikesapiro
LinkedIn – ulrikesapiro

Agenda: Rewarding sustainability in the food system

Opening address
Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation
Session 1
Sustainable business models: paying for the transition

Eduardo Cuoco, Director, IFOAM Organics Europe
Ben O'Brien, Director – Europe, Beef + Lamb New Zealand
Bas Rüter, Global Head Sustainability, Rabobank

Followed by a question and answer session
Moderator: Jennifer Baker, EU Policy Journalist
Session 2
Rewarding agriculture’s potential solutions for biodiversity and climate change

Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
Dr John Gilliland, Director of Agriculture and Sustainability, Devenish
Marjon Krol, Senior Project Manager Market and Food Chains at ZLTO
Ulrike Sapiro, Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company

Followed by a question and answer session
Moderator: Jennifer Baker, EU Policy Journalist

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