Where agriculture & environment meet for an open dialogue

FFA2020 Online Live N°2: Rewarding sustainability in the food system

Following the outbreak of the COVID-19 pandemic and the subsequent cancellation of the FFA2020 flagship event in Brussels, FFA aims to focus on delivering relevant content throughout 2020 including online live events and podcasts.

Below you can find details of our second event and how to register.

FFA2020 Online Live image


The next FFA2020 Online Live will start in



Rewarding sustainability in the food system
Monday, October 26, 2020 l 3:00pm - 5:45pm CET


The future of our food systems relies on two interdependent demands, that of the adaptation and reinvention of food chain business models, and the provision of farming methods which actively combat climate change and support biodiversity. The FFA Online Live Event on October 26 plans to delve into rewarding sustainability in the food system through price mechanisms.

During the first session, we will discuss sustainable business models: paying for the transition, asking what new farming models are available for farmers to deliver profitable and climate neutral business. How will this transition be paid for, and are these models scalable enough to effect genuine change?

The second session will focus on rewarding agriculture’s potential solutions for climate change and biodiversity. How can and should food chain actors be rewarded for setting aside land and resources in order to aid in the fight against climate change and promote biodiversity? How can the state and the market develop (new) incentives and rewards? Who will provide them, and how does that impact the price of food?

To give you a chance to interact further with our speakers, we are offering dedicated Q&A sessions using questions that you can post in your registration form or in the live chat.

Don't forget to share this online event with anyone you know who is interested in creating a sustainable food system. We look forward to meeting you online for an open dialogue on food and environmental security.

Confirmed speakers and panellists (in alphabetical order) - more to be added soon



Eduardo Cuoco
Director, IFOAM Organics Europe
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Dr John Gilliland OBE
Director of Agriculture and Sustainability, Devenish
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Tassos Haniotis
Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
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Ben O'Brien
Director – Europe, Beef + Lamb New Zealand
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Janez Potočnik
Chair FFA2020 and Chairman RISE Foundation
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Eduardo Cuoco, Director, IFOAM Organics Europe

Eduardo Cuoco was born in Naples (Italy) where he studied and successfully completed his MSc in Food Science and Technologies. Successively, he gained a PhD at the Polytechnic University of Marche (IT) and an executive master on Block-chain Technologies: Business Innovation and Application at MIT Sloan (US).

He has been involved in organic farming since 1998. During the first career phase (1998/2008), he focused on the regional and national development of the organic policies in Italy, regarding rural development plans, promotional and certification schemes. Furthermore, he also promoted the organic industry in Italy as an innovation broker. Since 2008 he is contributing and serving the European organic sector as staff member of IFOAM Organics Europe where in 2016 he was appointed as Director.

Further, Eduardo is involved in the establishment and management of the European Technology Platform "TP Organics" (as Head of the Secretariat) and he is participating in different expert groups such as the Agriculture Knowledge and Innovation Systems (AKIS-SCAR) and the Euro-Mediterranean Expert Group (EMEG).

More information
Website – www.organicseurope.bio
Twitter – @EduardoCuoco
LinkedIn – organicseurope
Dr John Gilliland OBE, Director of Agriculture and Sustainability, Devenish

John Gilliland, is Director of Global Agriculture and Sustainability at Devenish, an innovative livestock nutrition company which creates complete solutions, improving animal, human and environmental health, simultaneously. John Gilliland is highly respected and recognised as an excellent leader and communicator across the breadth of the Agri Food and Sustainable Land Management Sectors. He has been an award-winning farmer in Ireland, President of the Ulster Farmers Union; a Non Executive Director of SRUC, and an Energy Regulator in N. Ireland; while at the same time, he has been a policy adviser for Devolved, National and European Governments on Biotechnology, Climate Change and Sustainability.

More information
Website – www.devenishnutrition.com
Twitter – @DevenishNutri
LinkedIn – devenish-nutrition
Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission

Tassos Haniotis is the Director of Strategy, Simplification and Policy Analysis in the Directorate General for Agriculture of the European Commission.

He previously held posts as Head of Unit in the Agricultural Policy Analysis and Perspectives unit and the Agricultural Trade Policy Analysis unit in the same Directorate General, as Member and subsequently Deputy Head of the Cabinet of former European Commissioner for Agriculture Franz Fischler (with respective responsibilities the preparation of the 2003 reform of the Common Agricultural Policy, and the agricultural chapter of the Doha WTO Round and the EU-Mercosur negotiations), and as the Agricultural Counsellor of the European Commission’s Delegation in the United States.

He holds Ph.D. and M.S. degrees in Agricultural Economics from the University of Georgia, USA, and a B.A. in Economics from the Athens University of Economics and Business, in his native Greece. Before joining the European Commission, he spent six months as a visiting Fellow at the Centre for European Agricultural Studies, Wye College, University of London, focusing on EU-US agricultural trade relations in the Uruguay Round of GATT negotiations. He is currently a member of the International Agricultural Trade Research Consortium Executive Committee.

More information
Twitter – @TassosHaniotis
Ben O'Brien, Director – Europe, Beef + Lamb New Zealand

Ben has had a long and varied involvement in the New Zealand meat industry having been responsible for activities in Research and Development, Technical Policy, Environmental Policy, Market Access and Advocacy.

Currently he manages interactions between the New Zealand Meat Board/Beef + Lamb New Zealand and European (including UK) farmer groups and regulators.

He also has involvement on the International Meat Secretariat’s Sustainability and Animal Care Committees, the International Beef Alliance, the FAO Livestock Environmental Assessment and Performance Partnership (FAO) steering committee, the UECBV Footprint Category Rules Technical Committee and is overseeing Lifecycle Analysis work on sheepmeat and beef production in New Zealand.

More information
Twitter – @NZMeatBruss
Website – www.beeflambnz.com
Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation

Dr Janez Potočnik graduated from the Faculty of Economics at the University of Ljubljana, Slovenia. After a successful career starting in 1989 in Slovenia as a researcher at the Institute of Economic Research, Director of the Institute of Macroeconomic Analysis and Development (1994), he was appointed Head of the Negotiating Team for the Accession of Slovenia to the EU (1998). He was also Director of Government Office for European Affairs (2000), Minister Councillor at the Office of the Prime Minister (2001) and Minister responsible for European Affairs (2002). In 2004 he joined the European Commission, first as "shadow Commissioner for Enlargement and then as Commissioner responsible for Science and Research. In 2010 Dr Potočnik became Commissioner for Environment. His term ended in November 2014 and he was appointed as a Co-Chair of UN Environment International Resource Panel and was also appointed as a Chairman of The Forum for the Future of Agriculture and RISE Foundation and a Member of the European Policy Centre's Advisory Council. From April 2016 he is also the Partner in SYSTEMIQ.

More information
Twitter – @JanezPotocnik22
Facebook – potocnikjanez
LinkedIn - janez-potocnik-872470a7

Agenda: Rewarding sustainability in the food system


Welcome and introduction
Speakers to be confirmed
Session 1
Sustainable business models: paying for the transition
Speakers include

Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation
Eduardo Cuoco, Director, IFOAM Organics Europe
Ben O'Brien, Director – Europe, Beef + Lamb New Zealand

Followed by a question and answer session
Session 2
Rewarding agriculture’s potential solutions for biodiversity and climate change
Speakers include

Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
Dr John Gilliland, Director of Agriculture and Sustainability, Devenish

Followed by a question and answer session
Closing remarks
Summary and next steps
Speakers to be confirmed

In partnership with:
Partners


How to be part of the ongoing open dialogue

1. Click on the button at the top of the page to register for free

2. Come back to this page at a few minutes before 3pm CET on Monday, October 26 to view the event

We look forward to meeting you online for an open dialogue on rewarding sustainability in the food system